…to help them make their best ideas even better? …to guide them to create more powerful solutions? …to help them make a bigger contribution to your business?
Think about that for a minute.
What would that do to your productivity and profits? How much easier would your job become and how much stress would this relieve for you?
Of course, it would cost you a fortune to have an army of consultants available 24-7 to personally mentor everyone in your organization. But, the high cost doesn’t make the need for constant, personal support disappear.
The reality is that you and every one of your people have times when you could benefit from a fresh perspective on your ideas, a reminder of why you’re really in this profession, or a simple, principle-centered business lesson.
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You’ve probably already tried bringing in ‘motivational speakers’, high paid consultants, and even handing out books loaded with valuable business principles.
The fact is that many of these speakers have really good information to share and your people ARE inspired by the end of listening to their talk. But you ask them about the talk after a few weeks and they may not remember much.
With that said, you can forget about real change based on motivational or inspirational talks.
I think it was in 2004 that I realized something very interesting. I had hired hundreds of technology professionals over these years and I had watched them grow in their career. In some cases, I had watched many technology professionals NOT grow in their careers too. I found that most technology professionals felt they were “stuck” when they reached the magic age of forty. I wanted to dig deep and over the next few months, I talked to hundreds of technology professionals and I learned a lot - mostly about what makes some careers take off and what makes most careers stall by the time they reach 40. I organized all this knowledge and published my first book in the US – “Beyond Code” (foreword by Tom Peters)
Writing a book was not new to me. So far, I’ve written and published 9 books so far, with the first one being when I was 13 years old. From the past experience, I know that writing and publishing a book is only the first step. You need to market and ensure that the book gets into the hands of the right audience. Luckily for me, this was not a big problem either. I had been fortunate to get a Foreword by Tom Peters and the initial reviews were great. So a few thousand books were sold in the first few months.
Yes, but I was not.
#1. Although a few thousand books were sold, knowing the potential market size, we had not even scratched the surface of what could be possible. So that’s a marketing problem really and there is always more I could have done.
#2. The second problem was more disturbing. Of the people who read the book, only a small number of people applied what they learned and got benefited. The others probably forgot what they learned and went back to the old ways.
This raised my curiosity on the topic and I started exploring more about this. I talked to other authors and thought leaders. Most people I met kept trying to pack more valuable information inside their – hoping the more information they gave, the more of it people would apply.
Doing some more research, I realized something that disturbed me even some more. Here it is:
Sure, books loaded with information sell, but only 5% are ever read past the first chapter. That’s a sobering statistic for an author. Try pouring your heart and soul into creating your masterpiece only to have it ignored and collecting dust. You can probably relate.
After years of frustration, I finally realized the foolish mistake we make as business leaders and change makers.
People resist change from the outside and the harder you push, the harder they resist – and their resistance gets extremely creative.
No matter how powerfully your people resist change being forced upon them, they are powerless against the changes they create. No one can resist what they’ve created.
So, how do you get them to create the changes they support AND that you want?
I finally realized that giving more information, more advice, and more ‘Rajesh wisdom’ was not the answer. I could not force people to benefit from my experience. So I decided to create a book that is more of a thought starter rather than a self-contained advice manual.
I thought – “What if I can engage readers with laser-focused business insights and enroll them as co-authors by giving them plenty of space to add their thoughts?” That was the birth of THINKBook.
In fact, there are more blank pages than written pages, so they end up writing more of the story than I do – and as much as it would pain the ‘old me’ to say it, the books are actually better!
I’ve accepted the fact that my job, just like yours, is to help smart people and smart ideas to become smarter: This is what THINKBook is all about.
THINKBook is a notebook designed for smart people AND it’s a business book designed for creative thinkers. It combines the best of both worlds to create a powerful thinking space that restarts and fuels your people’s engine of creativity and problem-solving.
With each THINKBook, there are 40 insights peppered throughout a 192-page book. This gives your people enough space to write, incubate, and refine their best ideas while providing thinking points that will make them think, write, reflect and yes, get inspired to do more.
THINKBook makes it easy to pull your people’s own best advice out of them. It can be used to super-charge group brainstorming sessions or as a trusted advisor to help you improve the brilliant idea keeping you awake at 3am.